Master Academic Studies – Marketing Management 60 ECTS

The main goal of the master study program Marketing Management is to educate master economists who are competent to perform complex tasks in the field of marketing, market research, integrated marketing communications, business management and business, and able to use modern concepts, techniques and methods in solving more complex marketing management. problem company. In addition, the goal of the study program is to provide knowledge that will enable student mobility not only within the national but also the international community.

Marketing

Basic information about the study program

Type of study
Master Academic Studies

Name
Marketing management

Number of ECTS points
60

Duration
2 semesters (1 year)

Academic title
Master economist

Study program of master academic studies – Marketing Management 60 ECTS

No. Subjects Code Semester No. of hours ECTS
1. Marketing Management MM0002 1 7 8
2. Marketing Research MM1008 1 7 8
3. Electives 1 (1 of 3)
Banking Management MB0008 1 7 8
Scientific Research Methodology MM0001 1 7 8
Financial Management MM0010 1 7 8
4. Integrated Marketing Communications MM0004 2 7 8
5. Electives 2 (1 of 3)
Marketing Information Systems MM0005 2 7 8
Advanced Business Analytics MIT002 2 7 8
Project Management MM1004 2 7 8
6. Internship MBF001 2 6 3
7. Individual Research Work MBF002 2 6 7
8. Master Thesis MBF003 2 1 10